LAT’s team of Chinese content writers can help! Should I have both types of accounts? Given the huge amount of content competing for readers’ attention, make sure your articles are well written, interesting and graphically appealing. Once done, it is important to optimize the account by building a menu and writing useful content that will be hosted within each tab – a process not dissimilar to building a mini website, in Chinese! Once your account is properly registered and ready to go, it is time to start posting articles for your readers. We usually advise clients to expect a wait time of four to six weeks to get the account registered. They are set up via the WeChat website which can be a challenge as they require you to submit various pieces of paperwork to confirm your company’s identity, and there can be a great deal of back and forth (in Chinese!) with Tencent, the owner of WeChat. Unlike Personal Accounts, Official WeChat accounts cannot be created directly from the App that you download.

Post articles up to four times a month (with up to eight articles each time).

Share important information (hours, parking, Wi-Fi password, location, etc.).

Run marketing campaigns to increase exposure.

Through this type of account, a company can: For companies that do not have a presence in China, there is only one type of Official WeChat account available to them: the Service Account. It is the best option if you are seeking to expand your reach and develop brand awareness.

Issue an unlimited number of messages a month, which can be viewed by your contacts.Īn Official WeChat account will build trust and credibility for your brand.

Make and receive payments, through the wallet function.Transfer files (for example, issue tickets or gift cards).

Join groups and share information in Group chats.Participate in and hold webinars and presentations.Communicate via text, voice message and video call 24/7.Personal AccountsĪ Personal Account is quite flexible. Here’s a quick explanation of the difference between Personal and Official WeChat accounts. But if you want to build brand awareness and engage more regularly with your Chinese audience, you may need a corporate service account.

If you plan on using the app for your small business, you may find that a Personal account is what you need. One of the first questions our clients who want to target Chinese demographics frequently ask is, “Do I need a Personal or Official WeChat account?”

Create multiple wechat official account