GOOGLE PLAY STORE REPORT A BROKEN LINK HOW TO
GOOGLE PLAY STORE REPORT A BROKEN LINK INSTALL
GOOGLE PLAY STORE REPORT A BROKEN LINK SOFTWARE

So, in short, make sure you’re comparing install-to-install, not downloads-to-install.īoth Apple and Google count their installs based on the user's store account, whereas Adjust bases installs on the individual device-level advertising IDs. With this issue, it’s a case of remembering that downloads on any platform do not equal installs on Adjust’s.

GOOGLE PLAY STORE REPORT A BROKEN LINK INSTALL

Other reporting inconsistencies can occur for the time of install, as Adjust records the time of install as the moment the app is opened, whereas Apple and Google will record the time of download. Once the SDK is fired for the first time, it lets us know that a new install has occurred.ĭiscrepancies can occur when apps are downloaded but not opened.

GOOGLE PLAY STORE REPORT A BROKEN LINK SOFTWARE

Second, Adjust will only be able to track conversions when our software development kit ( SDK) is activated by the user when the app is first opened. As such, we gauge installs because this is information we measure ourselves. First, because we don’t have access to Google and Apple’s download data. We only look at installs for two reasons. An install is an event after a download, constituting the first time a user opens an app.Īdjust tracks installs, whereas store owners like Apple and Google track both downloads and installs. So let’s look at what makes them incomparable.ĭownloads represent when a user downloads an app from a store. There’s a fundamental difference between a download and an install, but often they’re compared, which can lead some to think that there are discrepancies between Adjust’s numbers and those on other platforms.

We’ll also explain why you sometimes see discrepancies between Adjust data and data from platforms and networks where you’re running campaigns. These are seen across all platforms and are mainly due to differences in how systems operate and report. How do you identify discrepancies in data? How do you resolve data discrepancies? Below we detail answers to these questions through common scenarios that lead to discrepancies. It’s essential to do this quickly and confidently, as most marketers operate within thin margins and need to make budget allocation decisions easily.

GOOGLE PLAY STORE REPORT A BROKEN LINK HOW TO

The real challenge is understanding what caused the discrepancies and how to reconcile them. You compare two data sets for the same period of time and look for numbers that don’t match up. Identifying discrepancies in data is simple. How do you identify discrepancies in data? Different dashboards present data differently, and the reasons may vary on why the data does not match. For example, app marketers may note a numerical difference for a metric on one platform versus another. What is data discrepancy?ĭata discrepancy occurs when two or more comparable data sets don’t align. Therefore, we’ll look at common discrepancies across platforms before zoning in on issues only found on certain vendors, including Google, Apple, and Meta/Facebook. Why are the numbers different? At Adjust, we know data accuracy is paramount for mobile marketers. On one dashboard, you have 5,005 installs on another, 7,246. When receiving data from multiple platforms, channels, and campaigns, however, the numbers don’t always add up. Accuracy is essential in mobile attribution.

Google play store report a broken link